SYDNEY’S PORTFOLIO
tech + product + design
              1.  gentype @ google
              2. shiffbot @ google
              3. spotify for artists  
              4. paypal for developers
              5. frog design
              6. smart design

venture
             7. venture & startups
             8. a16z
             9. web 3 & crypto

writing & insights
            10. personal writing

strategy & advertising
           11.   vice media
           12.  ogilvy
           13.  digitas

software
          14. fullstack apps


About

Email


©2024 sydneymorrisonco

P009 →  Web 3 & Crypto


Web3, Crypto & Metaverse Venture Studio


As a Freelance Senior Product Experience Strategist at a Venture Incubation Studio, I primarily focused on investments in Web3, Metaverse, and Crypto startups, as well as incubating new companies. One of my key projects involved proposing and developing a strategy for BioNFTs, a smart contract mechanism designed to collect, store, and track health data. This innovative approach aims to leverage blockchain technology to enhance health data management and security.



01. BioNFT Strategy


I spearheaded the development of a comprehensive BioNFT strategy deck, outlining the potential applications and benefits of integrating BioNFTs into the healthcare ecosystem. This strategic proposal highlighted the intersection of biotechnology and blockchain, offering a novel solution to health data challenges.




02. Investment Analysis Toki


In another significant project, I conducted an in-depth investment analysis and prepared a memo for Toki, a Web3 startup. I collaborated closely with the founders to improve their go-to-market strategy, ensuring a strong market entry and sustainable growth. My work involved creating a cohesive brand identity and a robust product development strategy to position Toki as a leader in the emerging Web3 space.

By analyzing market trends and competitive landscapes, I provided actionable insights that helped refine Toki's strategic direction. The result was a well-defined brand that resonated with the target audience and a product strategy that highlighted Toki's innovative edge in the Web3 industry.

For more information, visit Toki.

Toki Product Landing Page










Toki Value Propositions

Toki Value Proposition