P012 → Ogilvy
Marketing Analyst - Ogilvy & Mather
New York, NY | Advertising and Creative Agency
As a Marketing Analyst at Ogilvy & Mather, I played a key role in developing and executing digital marketing and creative strategies for high-profile clients, including Nestlé, Gerber Masterbrand, Lacoste, Jägermeister, DuPont, Brussels Airlines, and UPS. My responsibilities encompassed leading digital marketing initiatives across various content channels such as social media (Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, and Snapchat), digital, web, and email.
One of my significant achievements was managing a media budget and collaborating closely with creative directors on over 10 strategic marketing campaigns, which resulted in a remarkable 20% increase in engagement across digital marketing channels. Additionally, I presented end-of-year campaign results to Nestlé, which led to securing an additional $1.5 million in campaign funding.
My role also involved performing in-depth research across healthcare, aerospace, and consumer packaged goods (CPG) sectors to establish key marketing trends and identify customer growth opportunities. I organized and executed strategy sessions with C-Suite level executives to develop innovative concepts that effectively highlighted the client’s brand, services, and prospect sales opportunities.
Through my work at Ogilvy & Mather, I honed my skills in strategic marketing, campaign management, and client engagement, contributing to the success and growth of our clients' brands in highly competitive markets.
Clients
Nestlé, Gerber Masterbrand, Lacoste, Jägermeister, DuPont, Brussels Airlines, UPS
01. Nestle - Baby Nes
A global leader in nutrition, health, and wellness, Nestlé offers a wide range of products, from beverages and dairy to confectionery and pet care. My work with Nestlé focused on developing digital marketing campaigns that effectively engaged their target audience and highlighted the brand's commitment to quality and innovation.
02. Gerber Masterbrand - Baby Nes
As a trusted name in infant nutrition, Gerber provides a variety of baby food and products designed to support healthy growth and development. I contributed to strategic marketing initiatives that increased brand visibility and reinforced Gerber’s position as a leader in the baby food industry.
03. Jägermeister
A popular herbal liqueur, Jägermeister is renowned for its distinct flavor and strong brand identity. My efforts included managing creative strategies that promoted the brand’s unique heritage and connected with its target audience, resulting in increased online interaction.
04. Brussles Airlines
Belgium’s national airline, Brussels Airlines offers extensive flight services connecting Europe with the rest of the world. I managed marketing strategies that highlighted the airline’s commitment to quality service and customer satisfaction, enhancing its digital presence.
05. UPS
UPS: A global leader in logistics and package delivery, UPS provides comprehensive supply chain solutions. I developed and executed marketing campaigns that underscored UPS’s reliability and efficiency, driving engagement and reinforcing its market leadership.