P005 → Product @ frog Design
Product Manager & Design Researcher - frog Design & frog Ventures
Clients: Gap, Ikea, AT&T, Cox, TikTok, Merk, Regeneron, UCB, Google, Nationwide, Lululemon | Mar 2020 - June 2021
At frog Design & frog Ventures, one of the top design and innovation consultancies globally, I was selected as a key member of the 5-person North American Business Development team. In this role, I identified opportunities, business engagements, and ventures for high-profile clients such as Gap, Ikea, AT&T, Cox, TikTok, Merk, Regeneron, UCB, Google, Nationwide, and Lululemon.
I successfully closed over 12 business deals worth more than $7M by defining value propositions and leading business development efforts, which resulted in a 20% increase in client acquisitions. I authored and presented over 35 pitch and proposal decks, partnering with business development directors, executive directors, creative directors, partners, and c-suite executives. Additionally, I identified over 30 high-stakes opportunities with a potential revenue of $250M, conducted 60+ client Q&A calls, and developed more than 10 key media and co-marketing partnerships.
In my secondary role as a Product Manager and Design Researcher, I directed service and product strategy for three high-stakes partnerships, collaborating with cross-functional teams. I conducted comprehensive design research, framing key insights into personas, archetypes, customer journey maps, and touchpoint analysis to ensure customer needs were met. I led an 8-week program integrating sustainability and DEI into course and curriculum strategy, which led to follow-on work. Additionally, I planned frog Design’s first virtual “Global Make Your Mark Awards,” with our strategy work for the Hip Hop Architecture Camp being a finalist in the “Impact” category. I also authored several articles for frog Design, including “Finding a New Normal in an Age of Disruption,” “QA with Treasure Brown on UX, Impact & Design,” and “Change Takes Root in the Pond,” and was featured in “Trends 2021: Three Scenes from the Future.”
Products
01. Rebranding Sustainability with Dispatch Goods
Dispatch Goods is at the forefront of the reusability movement, offering innovative solutions to reduce single-use waste through a circular economy model. In collaboration with frog Design, Dispatch Goods underwent a transformative rebranding to enhance its mission of sustainability and reusability in the food delivery industry.
Project Highlights:
- Strategic Rebranding: frog Design partnered with Dispatch Goods to reimagine their brand identity, emphasizing their commitment to sustainability and circular economy principles. The new branding reflects a modern, eco-friendly ethos that resonates with environmentally conscious consumers.
- User Experience Design: By redesigning the customer journey, frog Design helped Dispatch Goods create a seamless and engaging user experience. The intuitive interface and clear messaging make it easy for users to participate in the reusability program, fostering greater adoption and loyalty.
- Sustainable Solutions: Dispatch Goods offers a practical alternative to single-use containers, providing durable, reusable containers for food delivery and takeout. This initiative significantly reduces waste and promotes a sustainable lifestyle.
- Community Engagement: The rebranding effort also focused on building a strong community of users who are passionate about sustainability. By fostering a sense of community and shared purpose, Dispatch Goods encourages more people to join the reusability movement.
- Impactful Design: The redesigned brand and user experience have positioned Dispatch Goods as a leader in the sustainable packaging industry, driving awareness and encouraging more businesses and consumers to adopt reusable solutions.
02. Vyoh - A Sustainable Solution for Indoor Air Pollution
Vyoh represents a groundbreaking approach to addressing the critical issue of indoor air pollution with sustainable innovation. Collaborating closely with frog Design, Vyoh developed an advanced air purification system that not only enhances air quality but also integrates seamlessly into modern living spaces.
Project Highlights:
- Innovative Design: Vyoh's air purification system combines cutting-edge technology with sleek, modern aesthetics, ensuring it complements any interior design while effectively purifying the air.
- Sustainable Technology: The system utilizes eco-friendly materials and energy-efficient technology, reducing its environmental footprint while delivering superior air purification.
- User-Centric Approach: By focusing on the needs and lifestyles of users, the design ensures ease of use and maintenance, making clean air accessible to everyone.
- Holistic Health Benefits: Vyoh’s solution addresses various air quality issues, including allergens, pollutants, and toxins, promoting overall health and well-being.
- Collaborative Effort: The project was a testament to the power of collaboration between Vyoh and frog Design’s multidisciplinary team, combining expertise in design, engineering, and sustainability.
03. The Disruptor Playbook: Strategies for Agile and Focused Customer Experience
Disruptor brands threaten to unseat incumbent leaders in every industry through agility and focus. Having worked with companies large and small across every scale and level of maturity, we have seen that many disruptor brands are using discrete customer experience strategies from a common playbook.
04. Hip Hop Architecture Camp - Global Make Your Mark Awards Finalist
The Hip Hop Architecture Camp, a groundbreaking initiative that merges the worlds of hip hop culture and architectural design, was a finalist in the "Impact" category at frog Design’s first virtual "Global Make Your Mark Awards." This innovative program empowers youth to explore architecture and design through the lens of hip hop, fostering creativity and inspiring the next generation of designers and architects. Our team’s strategy work on this project was recognized for its significant social impact and contribution to community development. The camp not only provided a unique educational experience but also highlighted the importance of integrating cultural relevance into design education.
Designed concepted highlighted on frog_design for a wearable product using Nas’ “I Can.”
To learn more about frog Design’s project portfolio visit frog.co.